We live in a digital age where customer behavior has changed drastically over the last few years, especially since the pandemic hit. Brands and retailers around the world have shifted to eCommerce platforms to accommodate the rapidly rising number of online customers.
Tea and coffee retailers are facing the same challenge as fewer customers are interested in brick-and-mortar stores for their home teas and coffees. However, the global shift to digital and ecommerce is changing online customer demands as well.
Top 5 Ecommerce Features Online Customers Want From Tea and Coffee Brands
Here, we will discuss the top 5 eCommerce features online customers want from tea and coffee brands in order of increasing demand.
These features are extracted directly from an Insider Intelligence report that benchmarks digital grocery features, including ecommerce tea and coffee retail, using customer surveys. If you own an online coffee or tea shop, you must consider these game-changing features for your ecommerce store.
1. Rewards/Loyalty Points
More online customers want rewards or loyalty points for shopping at your tea shop. In a sea of competitors, they have chosen your coffee or tea brand to do business with, and they want to feel that they are appreciated.
Launching a rewards or loyalty program for your ecommerce store can help you meet this demand and attract more online customers, especially tea and coffee enthusiasts who can bring repeat business.
2. Same-Day or Shorter Delivery Times
Online customers want their purchases now rather than later. Ecommerce giants have made it normal for customers to expect quick delivery. There is also a physiological discomfort associated with denying oneself the pleasure of instant gratification.
This is why it only makes sense that same-day delivery can attract a lot more customers to your online coffee or tea shop. Of course, you have to thoroughly consider logistics and costs before you offer this ecommerce feature. Or at the very least try experimenting with your workflows of Packaging and Dispatching to move fast and experiment with different logistic partners.
3. Automatic Coupon Application
Coupons are already a great way to attract customers, but many are often left unused or overlooked because customers do not want to go through the inconvenience of filling codes, or sometimes the coupon codes gets lost within the shopping cart pages. More online shoppers are searching for brands that make the process easier.
If you offer an automatic coupon application at your ecommerce store checkout, customers will appreciate the effort and discount and will be more likely to come back to your online tea shop in the future. However, you must be careful not to incur losses from coupons you cannot afford to give out.
4. Free Delivery for Nonmembers
Just because a customer is not subscribed to your service or loyalty program does not mean they don't want benefits. An increasing number of online customers are looking for ecommerce retailers who offer free delivery for all nonmember orders of any size.
While this is a highly attractive ecommerce feature, there are many things to consider before you can make it work for your online coffee or tea shop.
5. Free Shipping for Members
Another equally important ecommerce feature online customers want from tea and coffee brands is free shipping for members. This makes sense for members, especially when it comes to tea retailers in India because overseas online customers often feel the burden of shipping.
Consider waiving shipping and delivery costs for your rewards or loyalty program members. It will attract a lot more online customers, members, and, ultimately, sales. Although, shipping costs can be expensive, and if you are not careful with this feature, it may run your coffee or tea business to the ground.
The mentioned top 5 ecommerce features are in high demand from online customers, especially when it comes to tea and coffee brands or retailers. If you can accommodate these demands, you can effectively increase the traffic and sales of your online ecommerce store.
However, there are many things to consider before you go about offering automatic coupons, free shipping, etc. If you are not careful, these features can backfire and create huge problems for your business.
This is why we recommend opting for professional experts like Refresh Ideas for all your ecommerce, digital marketing, and online tea or coffee brand solutions.
If you want to learn more about suitable ecommerce features for your online coffee or tea shop or about the best professionals to help you meet changing customer demands, please visit our website today.
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