One of the most common struggles most eCommerce businesses face is losing track of their marketing activities. Thus, marketing calendars have become a must-have tool for businesses looking to proactively plan future campaigns, promotions, product launches, and other marketing events around the most popular Indian holidays.
The only problem is that most marketing calendars are either generic (focused on global holidays) or filled with hundreds of irrelevant events for local audiences that may not suit every business.
Therefore, in this post, Refresh Ideas aims to solve both problems by sharing a simple and accurate eCommerce marketing calendar for Indian businesses. So, feel free to check it out below and boost your marketing reach, ROI, and sales more effectively.5X Your eStore Customers
The Ultimate Marketing Calendar for eCommerce Businesses in India
New Year’s Day
New Year’s Day is one of India’s most popular celebrations. For eCommerce businesses, it’s an excellent opportunity to launch new products, promote clearance sales, or thank loyal customers with freebies.
Science Fiction Day
World Hindi Day
Makar Sakranti is one of the popular Hindi religious festivals. Millions of locals around the country celebrate it to mark the end of winter. Thus, it presents a great opportunity for eCommerce stores looking to keep their audiences engaged in January and offer end-of-season discounts or new seasonal entries.
Get to Know Your Customers Day
International Day of Education
National Tourism Day
Data Privacy Day
World Cancer Day
International Safer Internet Day
Valentine’s Day is the highlight of February and one of the busiest shopping periods in Q1 for younger audiences. Therefore, it’s a great opportunity to share your love for your customers and offer themed products or special discounts.
Love Your Pet Day
National Science Day
International Women’s Day
International Women’s Day has become a huge bullseye on most Indian eCommerce businesses’ marketing calendars. Thousands of local brands engage with female audiences in India and promote different products or their movement.
Holi is one of India’s most popular marketing occasions for brands. This festival of colors is all about bringing people together.
world consumer rights day
International Day of Happiness
India is home to millions of Muslims. Hence, Ramadan is among the most celebrated months of the year. From a shopping perspective, it’s one of the busiest periods of the year for Indian Muslims and brands to prepare for Eid-Al-Fitr.
World Water Day
World Tuberculosis (TB) Day
Earth Hour Day
World Health Day
World Malaria Day
Eid-Al-Fitr is one of the biggest celebrations in India. Therefore, it’s an incredibly busy period for most eCommerce stores.
World Laughter Day
International Labor Day
Labor Day is a holiday that commemorates the struggle of the labor class. For brands, it’s an opportunity to offer discounts, freebies, and other lucrative offers to capitalize on the day off.
World Asthma Day
National Nurses Day
Rabindranath Tagore Jayanti
International Tea Day
World Environment Day
World Food Safety Day
World Blood Donor Day
Father’s Day is a popular holiday in India. Millions of children look to shop online for gifts, cards, and other products to acknowledge their father’s sacrifices.
International Day of Yoga
world social media day
National Doctors' Day
Guru Purnima is another religious holiday millions of Indians celebrate every year. As a result, eCommerce stores use this occasion to increase awareness, engagement, and sales in the relatively-slower summer month.
World Chocolate Day
World Population Day
August 15 marks the day when India got freedom from the British Empire and became an independent nation. Therefore, it’s one of the biggest days of the year for Indian businesses from a marketing perspective as they use it to capitalize on the country’s pride and patriotism to send their message.
Raksha Bandhan is one of the oldest traditions in India that acknowledges the special bond between siblings. It’s a relatively busy period for brands as siblings look to buy gifts online from eCommerce stores.
National Teachers Day
September is a relatively quiet month on the eCommerce marketing calendar. Ganesh Chaturthi is among the few notable events brands use to boost engagement and promote discount offers.
National Chai Day
world tourism day
World Heart Day
world elderly day
world coffee day
October 2 marks the birthday of Mahatma Gandhi, the founder of the nation and one of the key figures responsible for India’s independence.
World Teachers’ Day
World Smile Day
World Mental Health Day
International Day of Girl Child
World Food Day
National Authors Day
National Candy Day
Diwali is perhaps India’s biggest religious holiday. Hundreds of millions of people celebrate this special occasion. As a result, it’s one of the most important periods for eCommerce brands looking to sell clothes, decorations, food, and other essentials on this big day.
World Diabetes Day
National Entrepreneurs Day
International Students Day
International Men’s Day
World Television day
Computer Security Day
World AIDS Day
Human Rights Day
Nobel Prize Day
National consumer day
India is home to millions of Christians. As a result, Christmas is one of the most important holidays for brands to capitalize on before the year ends.
New Year’s Eve
December 31 may not be a holiday. However, it’s one of the biggest nights of the year as millions of locals host parties and other events to celebrate the big countdown. Thus, it’s an incredibly busy period for eCommerce stores for a wide array of products.
Which Holidays Are You Adding to Your Holiday Marketing Calendar?
Now that you have a better idea of the key events to target for your marketing campaigns year-round, you can set up a dedicated eCommerce marketing calendar for your events and promotions. Of course, there are hundreds of other events or dates you can target. However, these mainstream events have proven to bring in the highest ROI.
Plus, if you need any help with your marketing efforts, get in touch with the eCommerce experts at Refresh Ideas right away.
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