This fascinating question was asked to me on Quora, how to promote my website without marketing? The fascination aroused from the idea that Marketing and promotion are separate things; they are the same.
Let me explain; when you promote your website by sending a link to a friend, or open up the website on your mobile screen, my dear friend, you are indeed marketing.
So, a better question may be how to promote a website without spending too much money or on a small marketing budget. I have been running an eCommerce marketing agency for 17 years, and in my experience, there is nothing like free marketing! Everyone has to pay the price - the price can be your time, money, labor, expertise, hiring an agency, or self-promoting.
The simplest way to do self-promotion for your website or services is to be your own Brand Ambassador - be the one who is always talking and sharing meaningful stories about the benefits of your website or products or services you are selling.
A couple of things that can help you:
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Identify who gets benefited by your product or services.
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Identify where these people spend time; since everyone is on social channels, you can know which channels they follow: Facebook, Instagram, Youtube, Quora, etc.?
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Start creating meaningful content that gets the attention of these people, primarily identify their challenges that your product can solve, and try to put that content in front of them.
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Engage with these users, answer their queries, take participation in their ideas, understand them and build a rapport
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Ask for their permission to demo your product or send them samples to make them aware of your offering.
The above tasks seem simple, but they are not easy; you have to be consistent in your efforts and build your fanbase; after all, you are the Salman Khan or Amitabh Bachhan of your brand :)
Let me know how you found these suggestions, and I would love to contribute more.
