Our modern, connected world provides incredible solutions we couldn't have even imagined just a few decades ago. These days, nothing is more than a click away. We can get products delivered right to our doorsteps and avail services quicker than ever before.
While there is immense convenience, customers who are buying products and services online have other concerns like frauds, scams, and cyber threats. So, how can you build trust with your online customers?
How to Build Trust With Your Customers Who Are Buying Online
There are a number of things that can be done to build trust with your customers who are buying online. Here we will discuss just a few key ones to help you get started.
Have An Aesthetically Sound Website
Your website is the hub of your online presence and branding, which means it matters how it looks. While this alone is never enough to build trust, it is still important. If your website looks shady, has improper branding, or carries misguided information, customers will become instantly reluctant to do business with you.
More than an attractive website (which is also important for conversions), you need an aesthetically sound website that is easy to find, doesn't have visible flaws, and offers a smooth user experience. This will help build trust among visitors and prospects.
Get SSL Certification
SSL encryption ensures visitors that their privacy and sensitive information are safe on your website. If your website does not have SSL encryption, visitors may never trust it with their credentials or credit card details.
Provide Ease of Contact
While improving customer support is easier said than done, if customers can easily get in touch with you, whether through email, chat, or phone, they will trust your business more. Unlike brick and mortar stores that cannot just pack up and run, online vendors need to show they are there for their customers.
Provide Social Proof
Providing social proof is perhaps the best thing you can do to build trust with your customers who are buying online. Social proof is based on the idea of social influence, a psychological phenomenon, where people assume the actions of others in an attempt to reflect correct behavior for a given situation.
This means that if you can get people from outside your company and influence them to accept your product or service, others will do the same. Simply put, you can use social proof in 2 effective ways:
If you know of any regulatory authority or even a trusted online authority in your field, you can ask them to review your product or service. However, this requires you to have a strong, competitive product or service, otherwise, they will give you a bad review, which isn't ideal for building trust.
Customer Reviews and Testimonials
This is a better and easier way to build trust. Encourage your existing customers to review their purchases or leave a testimonial on your website. When visitors and prospects see good ratings and reviews, it will immediately build trust.
These were just a few ways to build trust with your customers who are buying online, and there are plenty more, which we can discuss another time. For now, follow these simple techniques to build trust among your online visitors, prospects, and customers.
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