Today, there is an increasing number of people using the Internet to search for products they need. With COVID-19, the importance of e-commerce has reached newer heights and even small businesses have jumped on the bandwagon. Consumers have also recognized the convenience that online shopping brings to the table.
Perform Customer Research
You should have an in-depth understanding of your ideal customer – the demographics that are more interested in your products. For this purpose, you can use the following tools:
Facebook Ads: Facebook’s lookalike audience feature will help you create ads to target people having the same characteristics as your current followers.
Google Trends: Enter the names of your products and this tool lets you know who is looking to search for these items. You will also get to know about some related terms that will add value to your marketing.
Google Webmaster Tools: This is another useful tool. It will help you determine the keywords people use to look for your online store.
Google Analytics: Integrating your e-commerce website to Google Analytics helps you determine how people find your website. You can look into where your visitors live, as well as other key details about them.
Build An Email List
When the number of your loyal customer rises over time, you get an opportunity to take advantage of the following:
You can retarget users who already like your products.
You can obtain content to send ads and promotions without paying for ads.
You can build your own community.
Email can be effective because your customers choose to give their permission via opt-in to hear from you. In addition, you have plenty of control with email lists – this level of control doesn’t exist with social media platforms that run by their own rules.
Use Video Demonstrations
Nearly half of marketing professionals believe that video offers a higher ROI than other marketing channels. An average user spends 88% more time on a website with videos. Robo, an e-commerce brand, used video ads to generate $4.7 million. The reason is simple: videos resonate with people; watching something stays in their memory over the weekend. This is something text can’t replicate.
For certain products, showing video demonstrations can be quite effective. For example, office, boat, bedroom, car or kitchen can be promoted successfully through videos. However, if you are selling something like a t-shirt, you will need to look for another strategy.
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