eCommerce Conversion Calculator

eCommerce Conversion Calculator

Enter your data and find insights about the conversion rates, and to improve your business performance.

Average Monthly Visitors is required. Average Monthly Visitors should not be greater than 11 numbers
Average Monthly Sales is required. Average Monthly Saless should not be greater than 11 numbers
Average orders is required. Average orders should not be greater than 11 numbers
Average orders is required. Average orders should not be greater than 11 numbers

Select from any of the three goals mentioned below and see how it positively impacts if you can optimize either conversion rate, website traffic or the average order size.

Current Conversion Metrics

Your Average Order Size
{{currentConversionMetrics.AverageOrderSize |nfcurrency}}

Your Conversion Rate
{{currentConversionMetrics.ConversionRate | number:2}}%

Your Gross Profit Per Order
{{currentConversionMetrics.GrossProfitPerOrder| nfcurrency }}

Goal #1 -Increase Your Sites Conversion Rate

Conversion Rate increased by 25%
Visits Conversion Rate Orders Avg Order Sales Revenue Sales Increase Profit Increase
{{ rowData.TotalVisitor| number:0}} {{ rowData.ConversionRate }}% {{ rowData.TotalOrder | number:0 }} {{ rowData.AverageOrderSize | nfcurrency }} {{ rowData.SalesRevenue | nfcurrency }} {{ $index + 1=="1"?"NA":(rowData.SalesIncrease| nfcurrency) }} {{ $index + 1=="1"?"NA":(rowData.GrossProfitPerOrder | nfcurrency) }}

Goal #2 - Increase Your Sites Traffic

Sites Traffic increased by 5%
Visits Conversion Rate Orders Avg Order Sales Revenue Sales Increase Profit Increase
{{ rowData.TotalVisitor| number:0}} {{ rowData.ConversionRate }}% {{ rowData.TotalOrder | number:0 }} {{ rowData.AverageOrderSize | nfcurrency }} {{ rowData.SalesRevenue | nfcurrency }} {{ $index + 1=="1"?"NA":(rowData.SalesIncrease| nfcurrency) }} {{ $index + 1=="1"?"NA":(rowData.GrossProfitPerOrder | nfcurrency) }}

Goal #3 - Increase Your Average Order Size

Average Order increased by 7%
Visits Conversion Rate Orders Avg Order Sales Revenue Sales Increase Profit Increase
{{ rowData.TotalVisitor| number:0}} {{ rowData.ConversionRate }}% {{ rowData.TotalOrder | number:0 }} {{ rowData.AverageOrderSize | nfcurrency }} {{ rowData.SalesRevenue | nfcurrency }} {{ $index + 1=="1"?"NA":(rowData.SalesIncrease| nfcurrency) }} {{ $index + 1=="1"?"NA":(rowData.GrossProfitPerOrder | nfcurrency) }}

Refresh Ideas Team is an expert in managing and running eCommerce websites for clients and has a 5X impact on their revenues.

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Suppose you made a killer eCommerce store using Shopify, Magento or custom-developed your eStore. The website looks modern and chic, especially when compared to other competitors in your niche. However, despite your best efforts, your sales are abysmally low. What can be the reason? Well, in this case, you should familiarize yourself with a certain metric; conversion rate.

A conversion refers to the completion of the desired action taken by a visitor to your website. For an e-commerce business, this action can be any of the following:

  • An online sale

  • A user adding an item to the wishlist

  • A user adding a product to their cart

  • Social media shares

  • Email sign ups

The ratio of visitors that convert into customers is your conversion rate. For instance, if you have a 3% conversion rate, then this means that 3 out of 100 people who visit your website, "convert" .i.e. they buy from you or take the desired actions.

Conversion is probably the most important metric for your website, and you have to monitor it to plan different aspects of your business. A conversion rate shows how well your website is optimized for your audience. Determine whether they can access your web pages smoothly or turn to other websites because of poor user experience.

For instance, you may find that your landing page is optimized well for SEO. It is ranked high on Google, which is why many users click on it, but hardly anyone takes the desired action. In such a scenario, the issue is often linked to weak copy .i.e. your users aren't tempted to buy after reading your copy. Sometimes even a minor change in a heading, subheading, or CTA can increase conversions.

eCommerce Product

By optimizing your conversion metrics, you can make the most out of your existing traffic without investing more money in your online marketing campaigns, especially the costlier ones like PPC ads.

Instead, you can increase your sales with the same prospects and leads.

How to Calculate Conversion for My eCommerce Business

To give you increased visibility about your online business, we have come up with a calculator that can show your conversion rate . And more importantly, it shows that if you can improve any of the core variables, how much difference will it make to your overall profits in exact figures.

Let's say your eCommerce business has the following figures with 1,000 monthly visitors and nine orders; then you have to enter details for the following fields.

  • Average monthly visits – The average figure for numbers of users visiting your website. They can come from an online search, a paid ad, a social media post, or word of mouth.

  • Average orders per month – The average figure for the number of purchases made on your online store.

  • Average monthly sales – The average figure for your sales revenue in Indian Rupee.

  • Average Markup/Profit Increase – The average growth of profits from your sales in Indian Rupee.

  • Tip: If you are transacting in any other currency, you can enter your numbers and read the results by replacing Indian Rupee.

conversion-calculator-mobile Conversion Calculator

This means that your conversion metrics are the following:

Conversion Metrics

Since the average conversion rate for an eCommerce business is around 2% to 3%, you lag behind the competition. Moreover, if you are in a specific niche, such as apparel and footwear, your conversion rate should be at least 4%. So, what to do?

We have created a step-by-step solution to address your woes. Our calculator shows that by increasing your conversion to 2%, you can get 12 new customers, which increases your profits by ten times!

Increasing Your Conversion

Next, we can help you to increase site traffic by 5%. With 50 more users, you get three new customers, and profit increases by 3x!

Increasing Your Conversions

Lastly, we work on your order size and strive to increase it by 7%. This time your profit will increase by five times!

Goals

eCommerce Conversion Calculator

Now comes the million-dollar question: how are we going to achieve these goals? For that, you have to work on your conversion rate optimization. Contact us right now to find how to do it.

Also, take a peek at our client roster that includes the leading Asian brands.

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